The Test Strategy defines the general approach that will be employed to test the software and to evaluate the results of testing. It outlines the testing approach, identifies the required resources and communication plan and lists the deliverable elements of the project.
This Test Strategy also supports the following specific objectives:

Identifies the items that should be [...]

OverDrive has put together a great social media guide on ways to make:

friends
followers
likes
fans
subscribers
connections

If you are looking for ways to expand your network for free, low/medium costs take a look at this guide:  100-Ways-to-Make-Friends
What are your thoughts on these tactics? Are there any tactics that you have found that work the best?